Consultancy 1st Stage
LMA will design and produce 1st stage A1 concept life style direction boards that will define the core proposition of a brand in lifestyle, home interiors and accessories in order that we can agree to the development of the Style Guide.

Consultancy 2nd Stage - The Style Guide
This will be designed and produced by LMA, covering each product category as listed. Create original artwork; produce new ideas in product design, styling and concept. Identify the life style direction, the colour palettes and trends showing clear product direction for the development and expansion of each product category. This includes digital mapping of the design onto product enabling the licensee the opportunity to visualise how the style guide relates to the specific categories:

• Bedding and Bath
• Furnishing/Wallpaper/Paint
• Tableware/Glass/Ceramics
• His and Her Accessories
• Toiletries/Bodycare Products
• Stationery
• Rugs
• Umbrellas
• Baby & Children's Bedding/Bath Products

Managing the Licenses and the Brand
The development of the Style Guide will then be the basis for the product suppliers/manufacturers to develop their final designs. These would be developed in conjunction with LMA for the final approval of the brand thus ensuring the product integrity remains fully intact. LMA to manage the brand and the licence.

List of clients produced work for:
• London Transport Museum
• Science Museum
• Public Record Office
• Bedeck
• National Rail Museum
• Portmeirion
• St. Petersburg Museum
• Marks & Spencer
• Churchill China
• Viyella Home
• British Home Stores
• Debenhams
• National Museum of Photography, Film & Television

Case Study: Viyella Home
A Premium Brand with the trademark for quality, lifestyle and innovation. Home furnishing & bedding ranges inspired by Viyella's heritage and timeless designs. We presented a unique homeware and accessories collection supported by a long history of quality and craftsmanship worthy of the name.

Viyella Home~ Affordable luxury
Home Furnishings, Bedding & Bath Products, Wallpaper, Paints, Rugs, Tableware, Cutlery, Glass and Ceramics.

Viyella Accessories~ Affordable Quality
Lifestyle Products, Gifts, Stationery and Accessories for the Home.

Viyella Childhood~ Practical & Reliable
Children and Baby Bedding and Bath Products